Market Research Analyst

Market Reseach AnalystIf you’re intrigued by the unofficial science of how products are sold to consumers, you should consider a high-demand career as a market research analyst.

Market research analysts monitor marketing and sales trends and create methods for collecting data, says the U.S. Department of Labor. They also assess the effectiveness of marketing strategies and create charts, graphs, and reports to present their analyses.

Why It’s Taking Over: “Research occupations, such as market research analysts, are on the rise as consumerism reaches an all-time high and companies are scrambling to analyze and predict consumer buying trends,” notes Merritt.

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The Department of Labor’s 41 percent projected growth rate for the career between 2010 and 2020 confirms this insight. Why so high? The Department attributes the substantial growth to an increased use of data to understand the needs of customers.

Education Options: A bachelor’s degree in market research or a related field is usually needed if you want to apply to a market research analyst position, says the Department. Many analysts hold degrees in math, computer science, or statistics, but others may have a background in other areas, such as communications, business administration, or the social sciences. The Department also states that many market research positions may require you to have a master’s degree.